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On Creating Advertising


Today, we’re going to look a bit deeper into one of our elements on Amplify’s print ad—the stitched effect. We’re going to be using both Photoshop and Illustrator. Let’s start in Illustrator by creating a new ‘Letter Doc’.



Begin by selecting the Type tool and type the word of your choice. For our tutorial, we used SignPainter at 370 pt.
Select your word and navigate to the top menu and then Object – Expand. Ensure that your text is NOT a live text object.




For the stitch, select the Ellipse tool and draw a couple of circles as shown in the picture below:



Next, grab the Rounded Rectangle Tool to complete the fiber of the stitch.

Follow this by going to Window – Pathfinder, then Shape Modes –Unite.

Click on the (V) selection tool, drag the corner of your shape and rotate it 90 degrees.



Next, head back to the top menu and select Window – Brushes to open up the options window. Then, select your stitch shape and, in the brushes tab, and create a new icon. This saves a little time in the future.




Make sure that your spacing is at 15%, set your Flip to Across and Add space to fit. Now select your type and, while selected, select your newly created stitch brush and apply it to the type.


Now move back to the top menu and select Object – Expand (Fill and Stroke). Select your type again and ungroup your Object.
Click on the (V) Slection Tool and remove your fill within the text. Now copy the text object. Nice work so far! Let’s move on to the Photoshop elements, shall we?
Create a new Letter document and paste your copied document from Illustrator into your canvas. Grab a leather stock image (or use the same as before!) and open it.



Place the leather image beneath the imported type face layer. Name it what you want. Grab the (E) eraser tool and erase around your stitched words. Make sure Hardness is 0.


See our final result below:



Navigate now to Image – Adjustment –Hue and Saturation menu in the top bar and set: Hue to 0, Saturation to 37, Lightness to 27. Don’t neglect to colorize the layer!



Select the layer, right click, and select Blending Options. Once there, click, Bevel and Emboss. Play with your settings to fit your desire. Our example is below:



Play with the drop Shadow Effect to get your depth just right. Again, ours can be found below:



Now, get the stitched layer and go to Blending Options again, this time checking Bevel and Emboss. Again, feel free to play around with settings, here’s ours:


Lastly, return to the Drop Shadow menu and find what works best for your project. Amplify’s can be found here:

And with that, you’ve created yourself a nice looking stitched type face! We sure had a fun time making it and we hope you do to!

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