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How to Create Amplify’s Digital Ad | Part III: Rawhide

We’re deep into our tutorials on creating the individual elements featured in Amplify Relations’ latest ad.  We’re glad that you’re still with us!  Let’s take a deep look into a favorite element of ours, the leather effect. Start by navigating to your favorite stock imagery website and download a leather image. What type of leather you chose to use is, of course, up to you and your design team. See ours below:

 

Also, don’t forget to use a tear effect, also found on your favorite stock website. Again, see below for our choice:

 

Open them both in Photoshop and proceed with selecting the black leather first (in our example). Open the Layers tab and select Background layer by clicking on it. Duplicate the layer for safety by pressing Command + J and then hide it.  Following that, rotate the canvas 90 degrees by navigating to the top menu, Image – Image Rotation – 90 degrees clockwise.

 

Now onward to the fun part!  Left click on your solid leather image, and proceed to Edit – Free Transform.  Following this, right click on the solid leather piece again and begin warping it. Drag the corner to either side until you achieve your desired result and then press the Enter key.  See below:

 

Once you’re satisfied with the warp results, get the Lasso Tool (L) and select the torn leather piece of your choice in your image and select Command + C to copy that selection.

 

With us so far?  Good. Now navigate back to the solid leather piece and paste your image of the torn leather. Don’t forget to rotate the image with the aforementioned transform tool to get that look just right.

Next, make sure to match the look of the torn leather that you’ve selected to fit the solid leather canvas of your choice.  In our case, we made ours black and white by pressing Command + Shift + U

To remove the fraying of the of edges, grab the Eraser too with the E key and set the hardness to 0%. Erase the edge until you’re happy with the result. Once you’re satisfied with that step, grab the brush shape that has some rough edges.  Go around the torn leather piece again and continue to make it more realistic.

 

Now we’re getting somewhere!  Grab the empty background portion of the solid leather layer and fill it white using the Bucket tool.

 

Next, is our favorite part.  Select the solid leather layer and start Drop Shadowing.  Play with settings that make the most sense to your project. See our settings below for our example:

 

Add your logo element into the white space. You can do this either by navigating to the file menu and using place embed, or by copying and pasting it from Illustrator as seen here:

And that’s is a wrap! Again, don’t hesitate to play around with settings to get the desired effect you’re looking for. Thanks for checking us out and happy leathering!

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