Pitching new business in the advertising and public relations world is all about showing a client how an advertising agency’s team thinks and whether they will be a good fit to work together. Everything the client sees first, the name of the agency, the design of the proposal, media buying or creative, are to show a prospective client just how your team thinks. This concept is called spec work, the unpaid work that is done as part of a bidding process. When you provide a prospective client a work sample, specific to their project, it shows how your advertising agency thinks when posed with a problem, given almost no direction. What’s not to love?
Reno, Nev. – Bryan and Megan Bedera, co-founders of Reno startup Amplify Relations, were welcomed into Young Entrepreneurs Council last week, an invitation-only organization of America’s top business leaders under the age of 40.
“We are honored and excited to be welcomed into such a prestigious group of the nations leading business minds,” said Bryan Bedera. “Seven years ago when we opened Amplify Relations, our goal was only to make enough money to pay the rent, and this milestone reminds us we are a position to lead our community.”
Art is a mirror that reflects a culture for the world to see. I left the small town of Bishop, CA for New York City at the age of 18 to become an actor, an artist and player on the world’s stage. Fast-forward 10 years, and here I sit, working for an advertising agency. The biggest, most valuable thing I have gained is perspective. I am still an artist today but instead of acting on and off the Broadway stages in the Village, I get the chance to perform on a stage shown to the entire world using advertising campaigns “to hold a mirror to our worlds’ hopes, dreams, and aspirations”.