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How To Create Amplify’s Digital Ad |  Part I: ‘An’ Opening

How to Create Amplify’s Digital Ad | Part I: ‘An’ Opening

  When Amplify Relations began moving into a new era of corporate work, we knew it would be a great opportunity to show off our design skills.  We took it upon ourselves to create something wholly unique for our agency that reflects the skills of our design team.  In the following series of blogs, we’re taking a deep dive into our process and how we brought this multi-layered advertisement to life. For the ‘AN’ element at the top, we made…

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How To Create Amplify’s Digital Ad | Part II: ‘Integrated’ Design

How to Create Amplify’s Digital Ad | Part II: ‘Integrated’ Design

  Welcome back to our blog series on Amplify Relations’ new ad. Let’s take a look at how our ‘Integrated‘ neon sign look came to life. Start by opening up a new Photoshop document and create it as per usual, 8.5 x 11 with 330 dpi. Set the background of the document to Black by choosing Edit in the top menu and then Fill.   Using the ‘T’ tool, type ‘Integrated’ or the word of your choice. For this example,…

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Omni

Omni

When we set out to create this ‘lego type’, we were excited to dig into the analog side of making a typeface. This project was as fun as it was tedious. The challenge wasn’t just building letters out of Legos, but constructing legible lettering with limited shapes and pieces our of Legos--while also keeping in mind type theory, type anatomy, baseline, and x-height. We use a handful of typefaces for reference and just got building. It’s important to keep in…

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The Perfect Channel

The Perfect Channel

    Let’s take a deeper look into another complicated element of our advertisement, the wood grain on the word ‘channel’.   Download wood texture image from stock photo website     Begin this process in Adobe Illustrator. Create a new document at 6 inches by 1.25 inches. Select the text tool and type out your text. The typeface we chose to use was Arvo Bold by Anton Koovit which is available for free download at www.fontsquirrel.com/fonts/arvo After typing out…

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Stitched

Stitched

On Creating Advertising   Today, we’re going to look a bit deeper into one of our elements on Amplify’s print ad—the stitched effect. We’re going to be using both Photoshop and Illustrator. Let’s start in Illustrator by creating a new ‘Letter Doc’.     Begin by selecting the Type tool and type the word of your choice. For our tutorial, we used SignPainter at 370 pt. Select your word and navigate to the top menu and then Object – Expand.…

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Creating An Agency

Creating an Agency

 Creating an   Our next topic dives into one of the more complicated segments of the ad, the typeface. The agency typeface began with custom lettering designed by our team through Illustrator. Feel free to design your own but any typeface will work for this project. See the original flat image below:   Start by selecting the Object in the top menu and select Expand. Add a 2pt stroke to enhance your lettering. To get the depth in the 3D,…

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Mugging

Mugging

  We’re glad to see you back again! Today, we’re going to dive into a favorite element of our new ad—the mug. Start by navigating to Photoshop and create a new 8.5 x 11 document, setting the dpi to 300. Search your stock photography website of choice and select an image of a mug. Drop your new mug image into your newly created document.   Hide the background layer by clicking on the ‘eye’ icon. Clean up the residule white…

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How To Create Amplify’s Digital Ad | Part III: Rawhide

How to Create Amplify’s Digital Ad | Part III: Rawhide

We’re deep into our tutorials on creating the individual elements featured in Amplify Relations’ latest ad.  We’re glad that you’re still with us!  Let’s take a deep look into a favorite element of ours, the leather effect. Start by navigating to your favorite stock imagery website and download a leather image. What type of leather you chose to use is, of course, up to you and your design team. See ours below:   Also, don’t forget to use a tear…

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Our Team Has Grown: New Hires And Interns

Our team has grown: New hires and interns

Bulldog Reporter Features Amplify Relations' Newest Hires and Internal Promotions   "Amplify Relations announced the addition of Anthony Mendoza, Account Coordinator, Maya Merlis, Staff Assistant, Kayley Clark, Staff Assistant, and three paid Fall 2016 interns, as well as the internal promotions of Alli Williams, Public Relations Manager, and Trinda Freese, Public Relations Coordinator." Read More Here NNBW Features Amplify Relations' Fall Interns   "Gavin Korte, Tanner Lecumberry, and Sadë Mills have joined the staff at Amplify Relations as interns.  "Korte is…

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Alli Williams – What To Wear This Halloween: Advertising Agency Edition

Alli Williams – What to Wear this Halloween: Advertising Agency Edition

Does your office get into the Halloween spirit when October rolls around? Whether you decide to throw a party, head to a haunted house, dress up for work, or just eat your weight in bite-sized candy bars, Halloween is the perfect time to celebrate all things spooky. If you’re still stuck on what to wear on this ghostly holiday, don’t fret! Here is a complete list of costumes you can wear based on your role within an advertising and public relations…

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