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Our Team Has Grown: New Hires And Interns

Our team has grown: New hires and interns

Bulldog Reporter Features Amplify Relations' Newest Hires and Internal Promotions   "Amplify Relations announced the addition of Anthony Mendoza, Account Coordinator, Maya Merlis, Staff Assistant, Kayley Clark, Staff Assistant, and three paid Fall 2016 interns, as well as the internal promotions of Alli Williams, Public Relations Manager, and Trinda Freese, Public Relations Coordinator." Read More Here NNBW Features Amplify Relations' Fall Interns   "Gavin Korte, Tanner Lecumberry, and Sadë Mills have joined the staff at Amplify Relations as interns.  "Korte is…

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Bryce Keil- ‘A Light At The End Of The Tunnel’: A Primer To Lighting Your Next Shoot

Bryce Keil- ‘A Light at the End of the Tunnel’: A Primer to Lighting Your Next Shoot

In this modern day and age of digital connectivity, we are increasingly faced with rich media components to our advertising campaigns. Clients want their messages to be as far-reaching as possible. More and more vendors are being asked to pitch campaigns with video elements leading the charge. No matter how accomplished we are at the art of actually pointing and shooting, whether we have the best lens, if we’re shooting on digital RED, or we have managed to lock down…

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Trinda Freese – The Power Of Sound: How Earworms Get Stuck In Our Heads

Trinda Freese – The Power of Sound: How Earworms Get Stuck in Our Heads

I’ve recently taken to turning on the morning news as I get ready for work, telling myself I’m only leaving the TV on so my cat doesn’t get lonely during the day. Usually I don’t pay much attention to the background noise of the weatherman’s droning or the newscaster’s poor attempts at witty banter, forgetting all but the sound of their voices. One day I started humming an unfamiliar tune and tapped my fingers to an alien beat. It was…

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Alli Robertson-CODE ORANGE: Burger King Unveils Their Cheesiest PR Stunt Yet

Alli Robertson-CODE ORANGE: Burger King unveils their cheesiest PR stunt yet

There are many avenues a company can choose to take when trying to gain brand recognition, and deciding which is best for your namesake can be exhausting. While many opt for traditional marketing tactics like email campaigns and corporate- social responsibility partnerships, others take the road less traveled and dare to impress with public relations stunts. This week we saw a prime example of a well-executed marketing stunt when Burger King unveiled their wild new product, Mac n’ Cheetos. These…

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Robby Schlesinger – My First Week In Review: Life Among The Amplify Relations Tribe

Robby Schlesinger – My First Week in Review: Life Among the Amplify Relations Tribe

As I walked from my car to the steps of my new advertising office, I felt like Jane Goodall must have before plunging into the wilds of Tanzania to live among the great apes. Granted, downtown Reno isn’t much like Tanzania, nor are my coworkers much like chimpanzees (for the most part). I just mean I felt the same sense of trepidation I imagined she felt before setting off on a new adventure, to live among a group she did…

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Alli Williams – Make It Newsy: Finding Your Angle When Pitching News To The Media

Alli Williams – Make it Newsy: Finding Your Angle When Pitching News to the Media

The media is unpredictable. A hot button issue one day will likely be old news the next. With these ever changing preferences, it can be difficult to latch on to what’s trending at any given time. This is exactly what public relations professionals are doing on a daily basis. In order to obtain news placements for your clients, you have to know what’s currently in the news. So how do you make a press release, pitch, or story idea “newsy”?…

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Elizabeth Brass – Time To Nerd Out: Raster Vs Vector

Elizabeth Brass – Time to Nerd Out: Raster vs Vector

Have you ever zoomed way in on a photograph online and noticed that it was made up of individual squares of color? These squares of color are called pixels. Pixels are the make up of raster based images, or raster graphics. Raster graphics are best used for non-line art images. Examples of these are digitized photographs, scanned artwork, and detailed graphics. Raster graphics can be very rich in detail because each square of color or pixel can be a slightly…

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Megan Bedera: Why We’re Giving Back

Megan Bedera: Why We’re Giving Back

Amplify Relations, an advertising and public relations agency, celebrated its birthday last month, and it got us thinking about the future. Bryan and I founded Amplify Relations in 2009 out of necessity during the worst part of the recession, and now we are a growing and thriving business that is creating jobs and generating positive economic impact. But as we reflected on the future, we wanted to do more. Bryan and I already volunteer in the community; but it occurred…

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Bryce Keil: Elevating The Creative Mind

Bryce Keil: Elevating the Creative Mind

  When last we spoke, we discussed what, in essence, sets good creative apart from bad creative, and the best, most useful steps on how to reach the former. That process is a much simpler affair than what we are about to delve into today, though the two are intrinsically linked. Bear with me--we may get a little sappy. We are all professionals and as such we constantly strive to better ourselves in our line of work.  It’s important to…

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Megan Bedera: Campaign Secret Weapons

Megan Bedera: Campaign Secret Weapons

  We all know the only silver bullet in an advertising and public relations campaign is hard work, but there are secret weapons out there that can help catapult your campaign forward. Whether you are a public relations firm expanding your toolbox or a campaign seeking a competitive advantage, here are a few of the secret weapons you want in our arsenal for 2016. Public Relations and Media Monitoring Software: Tools like Cision Public Relations (formerly Vocus) or PR New Wire…

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