Amplify Relations

Our team has grown: New hires and interns

Bulldog Reporter Features Amplify Relations’
Newest Hires and Internal Promotions
 
“Amplify Relations announced the addition of Anthony Mendoza, Account Coordinator, Maya Merlis, Staff Assistant, Kayley Clark, Staff Assistant, and three paid Fall 2016 interns, as well as the internal promotions of Alli Williams, Public Relations Manager, and Trinda Freese, Public Relations Coordinator.”

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NNBW Features Amplify Relations’ Fall Interns
 
“Gavin Korte, Tanner Lecumberry, and Sadë Mills have joined the staff at Amplify Relations as interns.
“Korte is a business marketing major at the University of Nevada, Reno.
“Lecumberry is an English major at the UNR with a minor in business administration.
“Mills is a journalism major at UNR with an emphasis in Strategic Communications.”
Amplify RelationsOur team has grown: New hires and interns
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Bryce Keil- ‘A Light at the End of the Tunnel’: A Primer to Lighting Your Next Shoot

In this modern day and age of digital connectivity, we are increasingly faced with rich media components to our campaigns. Clients want their messages to be as far-reaching as possible. More and more vendors are being asked to pitch campaigns with video elements leading the charge. No matter how accomplished we are at the art of actually pointing and shooting, whether we have the best lens, if we’re shooting on digital RED, or we have managed to lock down the entire cast of Stranger Things to give a PSA about riding your bike through the woods near a shady government facility–the next and, arguably most important, step is to light that pretty back drop that you’ve erected.

The tunnel can be long, dark, and a bit scary but don’t worry–there’s light at the end. Let this guide ‘enlighten’ you on how best to get started on your next projects’ illumination.

– Lesson One: Fixation

OPEN FACEDopenfaced
Likely the most common light that you’ll run into during your journey, the Open Faced light is used primarily to cast hard shadows by creating hard light. Good for blowing out a back drop and getting subjects illuminated, but that’s about it. It is, however, commonly used in a nighttime outdoor setting. The wattage differs fairly wildly with the Open Faced lighting fixture.

 

FRESNELfresnel

The Fresnel lens is something that you’ve likely encountered if you’ve ever attended a live theatrical performance. It’s a special lens type, divided into concentric circles, giving a much more conventional light cast. It also serves as a hand-held spot light essentially, allowing you to adjust distance from the lamp to the lens. The Fresnel light is a great option when shooting a deep focal length and a need to focus the beam.

 

 

PRACTICALlamp

While not a fixture, practical lighting is still a large element to consider when setting up shoots. A practical light source is any light that will appear in your scene, be it a overhead tungsten, table lamp, candle, flashlight, etcetera. While perceptually seeming basic, additional bulbs are often used to replace the standard to achieve various lighting effects. Practical lighting is often used most during indoor daytime shoots to achieve the effect of darkness or evening outside.

 

LED PANELSledpanel

If you’ve ever stepped on a film/photography set, chances are you have run into these. LED light panels are a fantastic option for achieving good lighting on a budget, but they’re also a great option for shaping and defining your light. They’re often battery powered (for the cheaper option) so it’s a good idea to be near a power source or be carrying an extra-long extension cord for hard to reach shooting areas.

While there are many variations on what we just discussed, the aforementioned light sources are, for the purposes of this writing, just to get started. With a small production, any combination of these three will get you a desirable product. When you’re out in the weeds, don’t forget that you can still change lighting styles on set. If you’re not happy with how it looks, reset. Don’t be afraid to change from a hard light setting (more shadows) to a soft light setting (diffused shadows). We’ll discuss more on that in the very near future.

Amplify RelationsBryce Keil- ‘A Light at the End of the Tunnel’: A Primer to Lighting Your Next Shoot
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Elizabeth Brass – To The Letter: Envisioning Social Media Celebrities As Fonts

Fonts have a way of evoking certain emotions or feelings. For example, script fonts can make a person feel romantic or soft, whereas a slab serif (where the serifs are square) suggests masculinity and toughness. Fonts can also say something about a person, describing their personality or brand. To demonstrate this, let’s take a closer look at some of the most followed celebrities on social media and describe the personalities they display through font choices.

And to really go above and beyond, I’ve selected these all from the Google fonts catalog. So yes, they are free and available to use!

 

Michelle Obama

What better way to start off this list than with the first lady Michelle Obama?

Snapchat username: michelleobama

Typical Snap: Worldly travels with influential people, snaps of her blossoming garden in D.C.,

From her snapchat and from what we know of the first lady we know she is classy, nice, intelligent, strong and elegant. A classy lady should always go with a classy font. Garamond is as classy as it gets when it comes to fonts. It was crafted many moons ago in the 16 century and with that it feels timeless, elegant, and understated, with every detail just right. It delivers its message with stylings that will be around throughout the ages.

 

Chris Pratt

Chris Pratt is our next choice for favorite Snapchatters.

Snapchat username: ChrisPrattSnap

Typical Snap: Inspirational mantras, movie announcements, and random funny moments, like him at the petting zoo talking to a goat.

He sounds like a funny, masculine, endearing, trustworthy kinda guy. For Chris, I choose Trocchi. It’s fun and yet has a touch of trustworthiness. I love his character from Parks & Rec and this definitely makes us feel like the Chris Pratt of yesterday.

 

Chelsea Handler

One of my personal favorites to follow on Snapchat is Chelsea Handler.

Snapchat username: Chelseahandler

Typical Snap: Being the comedian that she is she posts lots of videos of her silly antics throughout the day. And every once in awhile, Handler will rap and narrate all of her snaps of the day. It’s pretty amazing.

Someone who is willing to laugh at themselves and make everyone around them laugh has got to be sassy and funny. In addition, she is one of the most successful comedians in the US right now which makes her strong and independent. Chelsea is all personality, but all personality can’t handle all the many demands of day to day. Raleway is my choice for this. It’s somewhat professional, also evokes some femininity but mainly gives the impression of solid character.

 

Meghan Trainor

All About the Bass by Meghan Trainor is so popular that it’s no wonder she made the list of celebrities to follow on Snapchat.

Snapchat username: mtrainor22

Typical Snap: Car selfies, her cute reactions to meeting other celebrities, and videos of her new puppy, usually with some kind of upbeat music in the background.

Going off of her reaction to meeting other celebrities I would say she is modest, humble and yet confident and not afraid to ask for what she wants. For Meghan I chose a bubblegum pop type font called Fredoka One. All of her songs are so upbeat and cheerful it only make sense to give her a cheery upbeat font. This font feels that way because of all for the rounded edges. There are no straight edges which suggests fun. It is still bold and rather large much like Meghan’s personality.

 

JARED LETO

The beautiful man that he is, Jared Leto, the joker in the new movie Suicide Squad, is my next choice.

Snapchat username: jaredleto

Typical Snap: Joker selfies, psychedelic drawings, intense staring off into the distance selfies, and California day trips.

Jared being the deep, intense and edgy guy that he is on Snapchat, he isn’t afraid to stand out in a crowd, much like the font we chose for him called Anton. I chose Anton because it is a condensed font, meaning all the letters themselves are narrower and then the letters are closer together than in other fonts. This gives the feeling that it is making a statement. Then I wrote it in all caps to make it that much more intense and to give it more edginess.

 

Kate Hudson

One of my personal favorite actresses, Kate Hudson, is up next.

Snapchat username: khudsnaps

Typical Snap: Breakfast, pilates, glam squads, and family (basically everything).

Watching Kate on Snapchat everyday shows me that she is fun-loving, laid back, and  loves her kids. Being such a laid back person that she is it seemed only natural to to give her a casual yet still beautiful handwritten font called Bad Script. Handwritten fonts give the feeling of casualness and they have a carefree nature to them. It also gives a feeling of kindness or gentleness that we would expect from our family-loving Kate.

 

ICE CUBE

Comin’ to you straight outta Compton, Ice Cube is next.

Instagram username: @icecube

Typical Instagram: photos of his albums, him on stage, and throw back photos of NWA.

We all know that Ice Cube is Gangsta, great, strong. His Instagram posts just reinforce that fact. For him I chose Black Ops One because it is a stencil, bold font. The stencil gives it a graffiti feel to it. The boldness of it suggests his greatness and the all caps and the slab serifs makes it in your face strong.

Taylor Swift

Our next choice is a no brainer: Taylor Swift.

Instagram username: @taylorswift

Typical Instagram: Selfies, her with fans, or her with friends.

Taylor swift is clearly awesome, beautiful, charitable and always willing to talk to her fans. This is made evident by her Instagram posts. Poiret One is a great choice to evoke a similar emotion to some of her smoothest ballads. The perfectly rounded letters like the o and a evoke feelings of softness and playfulness which Taylor loves to display in her Instagram posts. Even in the face of ugliness, this font stands strong and beautiful, just like our girl Taylor.

 

Yeezy

I couldn’t have a list with Taylor Swift and not include her nemesis, Kanye West.

Twitter handle: @kanyewest

Typical Tweet: Photos of his wife Kim and their child, or photos of him on stage.

I don’t personally follow him, but West’s followers say he’s outside the box, creative, enigmatic; however, some say annoying. Similar to how Permanent Marker font is, it can be hard to read if there is a lot of it on one page. Yet it’s creative and in small doses, a very successful font.

Kim Kardashian West

Finally, no list would be complete without at least one Kardashian. So I chose Kim Kardashian West.

Snapchat username: kimkardashian

Typical Snap: Her glam squads, Nori playing with filters, and some candids of Kanye West.

Kim’s Snapchat reinforces the fact that she knows she is beautiful and successful. For Kim I chose a beautiful cursive font called Alex Brush. Much like her curves this font is very flowy and has lots of curls and roundedness which both evoke emotions of beauty. As far as the successful part of Kim, used sparingly, any script font can be super successful.

So as you can see, fonts can describe a person quite clearly. The next time you watch a video on Snapchat or like a photo on Instagram, think of how that moment and the feelings attached to could be described with a font.

Amplify RelationsElizabeth Brass – To The Letter: Envisioning Social Media Celebrities As Fonts
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Trinda Freese – The Power of Sound: How Earworms Get Stuck in Our Heads

I’ve recently taken to turning on the morning news as I get ready for work, telling myself I’m only leaving the TV on so my cat doesn’t get lonely during the day. Usually I don’t pay much attention to the background noise of the weatherman’s droning or the newscaster’s poor attempts at witty banter, forgetting all but the sound of their voices. One day I started humming an unfamiliar tune and tapped my fingers to an alien beat. It was stuck in my head all day, but I couldn’t place where I’d heard it before until I got home. The earworm that had been repeating itself in my head was none other than a jingle. Armed with 10 years of musical instruction and a single semester of Introduction to Psychology, I was able to figure out just what made this commercial stick in my brain.

Jingles and taglines are key to advertising. The measure of successful audio is the creation of an earworm that gets stuck in your head, coming back to you when you are approached with a buying decision. As different as taglines and jingles can be in use of techniques like melody and rhythm, they can be heard cross-platform and can use the other techniques of repetition and rhyme to make it memorable.

Approachability

Taglines and jingles must have a certain amount of approachability, an idea that appeals to all audiences. This humanizing of a brand allows audiences to easily connect with them, like with Sage, the college saving desert tortoise. In one of our most recent campaigns, we gave Sage a laugh all his own. This laugh has become a familiar sound in homes across the state, and is a friendly reminder about our client’s campaign.

Sage Tagline:

Rhyme

Rhymes can have more than one function. They serve as a great mnemonic device, because our brains can remember more content if the words sound alike. Rhymes can also create brand association, like this Stanley Steemer tagline and jingle, where cleaner is rhymed with Steemer, drawing the listener’s ear, and forming the conclusion that Stanley Steemer equals cleaner.

Stanley Steemer Jingle

Melody

The brain encodes different memories in different ways. A jingle is efficient at sticking in our head because we’re not just storing the words from the jingle in our minds, we’re also storing the underlying sounds. This may be the reason we can remember the tune of the jingle the first time we hear it, but not necessarily the words until we’ve been exposed a few times.

Nationwide Commercial:

Rhythm

Rhythm and melody almost belong in the same category because they generally coexist and perform the same functions, but in some cases a rhythm can exist without a melody. The jingle I hear every morning has a coexisting melody and rhythm, and a beat-box rhythm that is independent of the melody. This Kit-Kat jingle is an example of rhythm and melody coexisting, but the rhythm takes center stage, just reminding us of the familiar melody.

Kit-Kat Jingle

Repetition

Repetition is one of those techniques we consciously employ when trying to learn something, like a phone number or a name. Repetition helps turn our short-term memories into long-term ones. Repetition can be used in two ways. One, phrases are repeated within a jingle. Two, the jingle or tagline is heard several times.

5 Dollar Footlong Jingle:

Cross-Platform:

Unlike their predecessors, audio isn’t just utilized in the two traditional forms of television and radio. With new technologies the jingle and tagline can be successfully adapted for cross-platform use. The same audio I heard while getting ready this morning can also be heard via an audio streaming service on my way to work, on my lunch hour streaming video, or a pop-up ad on my phone screen while playing a game.

 

Taglines and jingles are just two of the numerous ways sound is used in successful advertising. They have the responsibility of inherently belonging to a brand and the unique capability to get stuck in our heads.

Amplify RelationsTrinda Freese – The Power of Sound: How Earworms Get Stuck in Our Heads
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Robby Schlesinger – Courage for Copywriters: 5 Writing Quotes That Will Boost the Confidence of Your Copy

In a world where journalists and politicians communicate in 140 characters or less and more people have Netflix accounts than they do library cards, it easy to wonder if there’s any real value in copywriting anymore. Gone are the days when you could fill an entire magazine page full of copy to sell your brand; now it’s all about the image. But good copy can still impact an audience and create stronger impressions than slick logos and flashy ads can alone. Take it from some on-screen wordsmiths with something to say; here are five quotes about the power of writing for the discouraged copywriter.

Nick_Naylor

“That’s the beauty of argument. When you argue correctly, you’re never wrong.” ~ Nick Naylor, Thank You For Smoking

Some theorists claim that ALL writing is argument, whether it’s a 200-page thesis, a marketing email, or a tagline. Whatever the context, every time you write, the goal is to convince the reader to accept your message.  Whereas an academic writing a research paper is vulnerable to counter argument, the copywriter has the luxury of one-way communication with the power to convince customers of a brand’s concept, value, and identity. If Nick Naylor can sell cigarettes with good argument, you can sell anything with strong copy.

g_chaucer

“I will eviscerate you in fiction. Every pimple, every character flaw. I was naked for a day; you will be naked for eternity.” ~ Geoffrey Chaucer, A Knight’s Tale

Good copywriting creates lasting impressions, something that will resonate with audiences long after they’ve read it. A clever tagline or a snappy slogan stays with people, as do the brands and products associated with them. While Chaucer wanted to immortalize the awfulness of the summoner and the pardoner, a copywriter can immortalize the greatness of a brand or product.

KennethMars

“I am the author. You are the audience. I outrank you!” ~ Franz Liebkind, The Producers

Copywriters frame the context of their writing and determine exactly how the audience will read their message. While it’s true that not all audiences interpret messages the same way, the copywriter has the upperhand in determining the presentation and the delivery of their words. A meticulously masterminded message can reach even the most resistant of readers. While hopefully you never have to write anything as polarizing as a musical about Hitler, knowing that you’re in control as the writer can give you the confidence boost you need to crush it with your copy.

don-draper

“We’re going to sit at our desks and keep typing while the walls fall down around us because we’re creative – the least important, most important thing there is.” ~ Don Draper, Mad Men

It’s true that creative services like copywriting rank pretty low on the corporate totem pole; there’s good reason as to why the poor writer stereotype is so persistent. Ironically, it’s that same undervalued creativity that copywriters provide that companies and brands need to survive. Without it, a business is just a bunch of managers and accountants with no idea how to sell their product. Don Draper has to save his company with the creative power of his words. For good copywriters, that’s a typical day at work.

robin_williams

“No matter what anybody tells you, words and ideas can change the world.” ~ John Keating, Dead Poets Society

There’s good reason why the written word has stuck around as long as it has. It’s documented our history, told our stories, and allowed them to be shared. It’s also not showing any signs of going anywhere soon. We may read less as a society, and there may be mediums for branding that are quicker, flashier, and less verbose, but a good copywriter can capture the attention of any audience and deliver messages in unforgettable ways with the power of words.
So keep beating your head against the wall and keep mainlining coffee as you furiously clack at the keyboard. Accept each rejection and welcome each rewrite. Ignore the naysaying, and any time you start doubting the value of copywriting, stop and remind yourself that all the frustration, all the writer’s block, and all the revisions pay off in the end when you’ve composed compelling copy that can’t be beat.

Amplify RelationsRobby Schlesinger – Courage for Copywriters: 5 Writing Quotes That Will Boost the Confidence of Your Copy
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Alli Robertson-CODE ORANGE: Burger King unveils their cheesiest PR stunt yet

macandcheetoss
There are many avenues a company can choose to take when trying to gain brand
recognition, and deciding which is best for your namesake can be exhausting. While
many opt for traditional marketing tactics like email campaigns and corporate-
social responsibility partnerships, others take the road less traveled and dare to
impress with PR stunts.

This week we saw a prime example of a well-executed marketing stunt when Burger
King unveiled their wild new product, Mac n’ Cheetos. These are exactly what they
sound like: deep-fried sticks of macaroni and cheese breaded with a Cheetos-
flavored coating. The announcement of this product sent the Internet into a frenzy;
the product was trending on Facebook and Twitter within 24 hours, and to make the
them even more desirable, Burger King early released the product in major key
cities.

On Monday the product became available nationwide, so members of our team took
the opportunity to sit down together and sample them for themselves.

Here are their thoughts:

Alli Williams- “While I do enjoy the cheesy nature of the treat, the Cheeto dust
cheese had a way of overpowering the Mac n’ Cheese cheese. You can never go
wrong with deep-fried though; I’d eat a deep-fried shoe if someone served it to me
out of a drive thru window. That buzzword alone was enough to get my attention
and convince me to try them.”

Robby Schlesinger – “At first I was worried eating one might be a mistake, but by
the time I was finished, I was certain of it. While the crunchy Cheetos and the melty
macaroni might make sense together in theory, in practice it creates a lingering,
powdery glue that adheres to your taste buds hours after reluctantly swallowing it.
The bizarre novelty was enough to get me to try them once, but not enough to get
me to come back; Jack in the Box’s Munchy Meal is better branded and better tasting
anyway.”

Alli Robertson – “Burger King needs to take a trip to the Taco Bell drive thru, grab a
Doritos Locos Taco and take some notes. Plus one point for cross marketing with a
popular snack food, but minus 10 points for lacking in the fake Cheetos cheese dust
flavor I expected. That being said, I would probably eat these again…at 4am with a
side of ranch.”

Trinda Freese – “The BK Mac n’ Cheetos sounds like a food combination a four year
old would come up with. That being said, it tastes better than it sounds. The two
different cheese tastes complimented each other well, rather than one
overpowering the other. I’m not normally a cheese lover, but I think BK’s innovative
product development has convinced me to make an exception.”

Bryce Keil – “Here’s my bold prediction: it challenges the brand loyalty I have to
Jack in the Box tacos as favorite late night snack; however, if I’m going to Burger
King, I’m getting a grilled hot dog, because hard fact is this: Burger King’s grilled
dogs are, in a word, fantastic.

The final thought:

This intention of this product was to create hype for the Burger King brand, not to
add a new staple product to the menu. This is not the first time Burger King has
attempted to raise sales by throwing a curve ball item to the menu; remember the
A.1. Halloween Whopper, or the 2012 “Summer Menu”, complete with a Bacon Sundae?

The key to making a PR stunt work is that it can’t feel forced. While reviews of the
product remain mixed, Burger King will certainly see a rise in profits stemming from
the launch of it’s latest PR stunt, and for that we give them 5/ 5 Cheetos-dusted
stars.

Amplify RelationsAlli Robertson-CODE ORANGE: Burger King unveils their cheesiest PR stunt yet
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Alli Williams – Game of PR: What “Game of Thrones” Can Teach You About Public Relations

c9lzmv4d3mgzpnyntz7sAre you still feeling the adrenaline rush from last week’s episode of Game of Thrones? We might be breathing again after the epic ending of Battle of the Bastards, but we remain on the edge of our seats awaiting the season finale on Sunday, June 26.

The popular television series, Game of Thrones, based on best-selling novels by author George R. R. Martin tells the story of different individuals and their quest to take the Iron Throne. What you might not realize is that the characters in the show are not only proficient in gory battle tactics, deception, passion and regime, they are also wise in the ways of public relations.

In honor of the season 6 finale this Sunday, here are 8 public relations tips as told by the characters of the Game of Thrones.

“Winter is coming” – Eddard Stark

Maybe one of the most famous lines of the series, ‘Winter is coming’ is repeated several times throughout each season and represents not only a change in weather but an imminent doom to come. This concept directly relates to crisis management. Not all crises in PR are forthcoming; but when you can predict the possibility of a crisis, you can better prepare yourself for when catastrophe is afoot.

“You know nothing, Jon Snow.” – Ygritte the Wildling

As the series has developed, we have seen the character Jon Snow grow into a humble, caring leader and great warrior. There was a time, however, when Snow knew nothing. He was always willing to learn, and just like the Game of PR, professionals should always be accepting of changes in the industry and be willing to learn all the time, especially when it seems as though you know nothing.

“A mind needs books as a sword needs a whetstone, if it is to keep its edge.” – Tyrion Lannister

You need to have the right tools for the right job. If a PR professional is to keep learning about their profession, they will need the right tools at their disposal in order to keep their edge. Educational resources like PRSA, Ragan, and Cision are always offering articles, webinars and conferences for PR professionals to continue to learn and succeed in the industry.

“There are no men like me, only me!” – Jaime Lannister

Original content is key. As Jaime says, there is only one Jaime Lannister. Find your and your client’s uniqueness in your market, whether big or small, and you will find your edge to creating interesting, one-of-a-kind content.

“People work together, when it suits them. They’re loyal, when it suits them. They love each other, when it suits them. And they kill each other, when it suits them.” – Orell the Wildling

The Game of PR is a give-and-take industry, not a give-me-what-I-want industry. As PR people, we must develop relationships with journalists rather than simply relying on them to help us when we need them to. When you foster a working relationship together, you will have a better chance at creating a win-win scenario in which both parties are helping to fulfil each others’ goals. Don’t solely work together “when it suits you;” work on establishing a partnership.

“Hold the door.” – Hodor

While Hodor will forever stay in our hearts as the holder of the door, his deed can teach us a lot about what it means to be a support system. Keeping in mind the give-and-take relationship, remember that your job as a PR professional is to help a reporter get the scoop on whatever story you’re pitching them. Your job doesn’t end after you send an email; you must follow up and check that they have all the information necessary. You stand in the doorway between a journalist and your client, and you must hold the door for each to see your pitch successfully published.

“I am Daenerys Stormborn of the House Targaryen, First of Her Name, the Unburnt, Queen of the Andals and the First Men, Khaleesi of the Great Grass Sea, Breaker of Chains, and Mother of Dragons.” – Daenerys Stormborn

You may not have a billion titles after your name, but you are important, and you’re a vital source for many journalists. Exude that confidence that Dany has when she gives her full title; your client is newsworthy, and you have to relay that to a journalist – but be careful not to be overly confident and overbearing. Find the happy medium.

“When you play the Game of Thrones, you win or you die.” – Cersei Lannister

Know that your pitch will not be picked up 100% of the time. That’s okay! In the Game of PR, your story either succeeds or it dies. The important take-away is to discover what works and what doesn’t so that you can learn from your downfalls and continue on to succeed down the road.

While PR is not all bloody battles and race to the top like Game of Thrones, there is a lot we can learn from the characters themselves. In the Game of PR, there are no winners and losers, but an ever-changing media landscape and new concepts to learn. Be sure to always play the game well, and tune in to the season finale on Sunday to glean some tips of your own.

Amplify RelationsAlli Williams – Game of PR: What “Game of Thrones” Can Teach You About Public Relations
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Allisa Robertson – Celebrity Dads to Follow on Social Media this Father’s Day

davidB

There’s no denying it; dads are the best. Growing up, your dad was always there to say yes to the things (he didn’t know) your mom said no to. Dads keep the tough conversations light by giving you life advice in the form of dad jokes. Whether you need someone to help you build an IKEA table, change a tire or just shamelessly eat nachos with you, your dad is the go-to person.

Technology has made it easier to keep in touch with your dad on a regular basis, whether he’s ‘liking’ all your friends’ photos on Facebook, retweeting your post about last Friday night, or uploading dozens of photos when he discovered how to take a selfie. Not all dads can be given the rank of social media pro, but here are a few celebrity dads who have taken the social media game to the next level.

Facebook – Mark Zuckerberg (Father of 1)

Last year, Facebook CEO Mark Zuckerberg made headlines when he released a heartfelt message about he and his wife’s journey to becoming parents, which included three miscarriages. Zuckerberg’s page is a great place to get a first glimpse of the new things coming to Facebook, like the new 360 photo feature; you can also get an inside look at what it’s like working at an ‘open culture’ company…Spoiler Alert: it looks AWESOME!

(via Facebook)

Twitter – Ryan Reynolds (Father of 1 & 1/2)

Following Ryan Reynolds on Twitter is really a win-win-win situation. First, you get to follow the thoughts of People Magazine’s “Sexiest Man Alive” in real time. Second, you get another account to stalk Blake Lively on. And last, Reynolds offers hilarious parenting advice and insight in the form of satirical tweets.

(via Twitter)

Instagram – Kevin Hart (Father of 2)

If you’re into traveling, fitness and/or entertainment, then you should definitely join the 36 million people who are currently following comedy’s biggest star, Kevin Hart. If you don’t find yourself incorporating #DopePic into your own Instagram posts, you’re doing it wrong. 

#LilSwag #ComedicRockStarShit #DopePic

A photo posted by Kevin Hart (@kevinhart4real) on

I’m back…… #DopePic #LionPark #SouthAfrica

A photo posted by Kevin Hart (@kevinhart4real) on

(via Instagram)

Snapchat – Chris Pratt (Father of 1)

 Chris Pratt joined Snapchat in early April, and it’s literally one of the best things that could have happened to the social media world. You can now follow along with the ‘Jurassic World’ heartthrob as he visits children cancer hospitals, hangs out on set for his upcoming film, ‘Guardians of the Galaxy 2’, sings along to Cyndi Lauper and hits the gym at 5am.

Follow Chris now by using his Snapcode below!pratt

giphy

Check out what you’ve been missing so far!

(via Giphy and YouTube)

Pinterest – Andrew Zimmerman (Father of 1)

World renowned chef, avid traveler and host of the Food Network’s ‘Bizarre Foods,’ Andrew Zimmerman has a Pinterest account that is a must follow. There are 93 boards…. ALL DEDICATED TO FOOD! Whether you’re planning a trip to Chicago, hosting a Super Bowl party, searching for a gift to get your fav foodie or just looking for some inventive cheese recipes – Zimmerman has got you covered!

drinks
Brunch

MemorialDay

Fireupthegrill(via Pinterest)

Google+ – Mark Cuban (Father of 3)

American businessman, ‘shark’ investor and outspoken owner of the NBA’s Dallas Mavericks, Mark Cuban has proven that he will put his money where his mouth is time and time again. Recently, in response to the June 12 shooting in Orlando, FL that left 49 dead, Cuban donated $1 million to the Dallas Police Department to help fund counterterrorism efforts in the city’s most populous LGBTQ community.
Bonus: Catch NBA Power Forward Dirk Nowitzki’s hilarious videos, which are posted on Cuban’s page regularly.

cuban

 

(via Google+)

 

YouTube – Dwayne ‘The Rock’ Johnson (Father of 2)

Pro wrestler turned family-friendly action movie actor, Dwayne “The Rock” Johnson has managed to stay relevant longer than many of his current fans have even been alive.

His latest business venture, Project Rock, has been promoted through short, inspirational videos. The brand promotes itself as “a motivational lifestyle brand designed to help people everywhere achieve their goals.” If that’s not a quality company to follow, I don’t know what is!

(via YouTube)

 

While your dad may be the ‘world’s greatest’ in your eyes, these celebrity dads are also pretty great and will definitely help brighten up your day and your newsfeed.

Wishing all the dads out there a very Happy Father’s Day!

Amplify RelationsAllisa Robertson – Celebrity Dads to Follow on Social Media this Father’s Day
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Allisa Robertson – 5 Public Speaking Tips as Told by Eminem

Palms are sweaty. Knees weak arms are heavy.
There’s vomit on his sweater already. Mom’s spaghetti.

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Have you ever felt this way before a big presentation? I have. I almost exclusively feel this way before I need to speak in front of an audience; but through years of practice, I’ve learned to cope with glossophobia: the fear of public rapping speaking.

There are very few people completely comfortable and confident with public speaking. In fact, most people would rate it as their worst fear. Inevitably, the time will come when you will be asked to speak in front of a crowd, and you’ll be faced with the dilemma to either run from this fear or face it head on. These simple tricks will help lessen your anxiety and take the stress out of presenting.

Practice makes perfect

Practicing your lines, hand gestures and walking patterns is perhaps the most critical thing you can do to prepare for giving a speech. Practicing in front of a mirror is a great way to discourage looking at your notes, and it allows you to get comfortable making a connection with the person in front of you.

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Plan Ahead

Sometimes technology fails you, or you are forced to change your speech last minute; be comfortable enough with the subject matter that you can roll with the punches and avoid feeling caught off guard.

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Be Aware of Your Body Language

Your entire message can be skewed if your body language is setting the wrong tone. It’s important to remember to smile, make eye contact, breath, and stand up straight. If possible, walk around; movement is great way to capture your audience’s attention mid-speech and stress important points.

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Embrace Your Audience

Make your audience more than just a spectator; make them a viable part of your speech. Even something as simple as making eye contact helps to bridge the space between you and your audience.

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Rap it up

Having a strong conclusion will ensure your audience leaves with a lasting impression of you, your presentation and the brand you are representing.

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BONUS TIP: Believe in yourself

Remember that there is a reason that you have been asked to speak. You put a lot of effort into your presentation and people have come to hear what you have to say, so don’t forget to own it with pride and recognize the huge accomplishment you have made.

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While not everyone is born to give Ted Talks, you can overcome the anxiety that comes with public speaking. Using these simple tips, your next presentation will feel like a walk in the park and leave your audience speechless.

Now, will the real Slim Shady please stand up?

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Amplify RelationsAllisa Robertson – 5 Public Speaking Tips as Told by Eminem
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Alli Williams – Make it Newsy: Finding Your Angle When Pitching News to the Media

Newsy

The media is unpredictable. A hot button issue one day will likely be old news the next. With these ever changing preferences, it can be difficult to latch on to what’s trending at any given time. This is exactly what PR professionals are doing on a daily basis. In order to obtain news placements for your clients, you have to know what’s currently in the news. So how do you make a press release, pitch, or story idea “newsy”?

  1. Read the News

Don’t only read the news, read the articles written by reporters who you want to pitch to. You will get a sense for what kind of topics they cover, their writing style, and the kinds of things they will actually print. You can easily tailor a pitch or press release to a specific reporter or publication. The more relevant it is to the reporter, the more likely your piece will make it to print.

  1. Don’t Spam Journalists

You want your press releases to be targeted. If you are arbitrarily sending story pitches blindly to an email list, you WILL get ignored. Worse yet, any future press release you send to a journalist you spammed before may end up seeing the same fate, whether you tailored it to the publication or not.

In my toolbox: At Amplify Relations, we use the program Cision PR, which allows users to search for journalists by location, publication type, job title, and beat. This way, I can easily narrow down who I want to pitch a press release or news story too. I can even set up automatic emails with stories by specific reporters, from certain publications, or containing a set of keywords!

  1. Add Quotes

Quotes will humanize a press release, and will give more credibility to the content of your story. Plus, it’s one less source a reporter will have to seek out themselves to create their story. Offer pertinent quotes with good information and substance, and your reporter will likely publish at least fragments of your original press release.

  1. 5 W’s

Within the first paragraph, the reporter who received your press release should be able to answer the 5 W’s: Who? What? When? Where? Why? In reviewing your press release, ask yourself these 5 W’s. There’s no news angle if these questions can’t be answered.

  1. Recognize Deadlines

We all work off of deadlines, but the most important deadline to keep in mind is the journalist’s. If your release is timely, you will want to make sure to give plenty of lead time for a reporter to cover it. Don’t send something untimely or “breaking” and give no wiggle room for the reporter to fit into their print schedule. This is how your once newsy press release will become old news.

It’s important to remember that journalists scan across dozens – sometimes even hundreds – of news pitches and press releases daily. To avoid instant-deletion, realize that you need to pitch something worth reading – something newsy. Find your angle and go with it, just make sure that it’s interesting not only to you and your client, but to your client’s audience, your journalist, and your journalist’s readership.

Amplify RelationsAlli Williams – Make it Newsy: Finding Your Angle When Pitching News to the Media
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